New owner, same strategy of: The future looks bright

Fruitful partnership with KWS

As from 2019, Pop Vriend Seeds is a subsidiary of KWS Vegetables BV. KWS is one of the world’s leading plant breeding companies. It focuses on plant breeding and the production and sales of seeds with global presence in several countries. KWS Vegetables is a recently established Business Unit of KWS, with Headquarters in Wageningen and with the goal to become one of the world leaders in the vegetable seeds business. Pop Vriend Seeds operates globally from its office Andijk, The Netherlands in the open vegetable field crops; spinach, beans, chard, red beet and carrots.