The Pop Friend Partnership.
Personal service and unconditional dedication.

Long-term relationships.

The ‘friend’ in Pop Vriend.

Our aim is to have the strongest partnerships in the seed industry. The word ‘Vriend’ in our company name literally means ‘friend’ in Dutch. And that is exactly how we see our business relationships. Our generation-spanning connection at eye level is the foundation of our success. All our people are directly and easily accessible for our customers, just like our founder Popke Vriend who started the business in 1956.

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