Pop Vriend Seeds shares acquired by KWS

who makes a start in the vegetable business.

Early in the morning of June 19^th Pop Vriend Seeds came to an agreement with KWS to sell 100% of its shares to the family-owned German seed company.

Lara Timmerman, our CEO, is excited about KWS. “KWS is a company with a long term history and horizon in plant breeding. I believe KWS will be a good home for our company as they tick all our boxes. They are technology driven, striving to continue and grow our business from the site in Andijk and we are both family companies with the same values about employees and clients.

Via these links you will find some more background information about Pop Vriend Seeds’ decision and the KWS press release. 

Coming soon...

People of Pop Vriend

Plantenveredelaars zijn wereldverbeteraars

Paul Kuin in het magazine Klaar!

Plantenveredelaars zijn wereldverbeteraars. Zij helpen mee aan het oplossen van het wereldvoedselprobleem en klimaatvraagstukken door het ontwikkelen van duurzame plantenrassen. Om dat te bereiken zijn de bedrijven in Seed Valley altijd op zoek naar jonge wereldverbeteraars met een passie voor planten en onderzoek. Paul Kuin is zo’n jonge idealist en kwam via Seed Valley bij het zaadveredelingsbedrijf Pop Vriend Seeds terecht. Hij is nu Research Assistent Marker Technology. Lees het volledige artikel, dat werd gepubliceerd in het magazine van studentenvereniging Aristaeus van Hogeschool van Hall Lareinstein hier. 

Kim @ BCF Career Event

Make vegetables not war!

Today our colleague Kim Sollie - Junior Production Specialist - will give a 10 minute pitch during the BCF Career Event in the Jaarbeurs, Utrecht. After this pitch session Kim is available for a Q&A with students. We wish Kim good luck! 

Sales Team starts vlogging

Impressive images

Recently our Sales Team started vlogging, with beautiful images from around the world as a result. René traveled to South America and Ferdi went Down Under. Two totally different areas which is clearly visable in the video's. 

Harvest carrot

Working hard in California

Pretty impressive picture right? Our carrot team just returned from a trip to California where they have been working together with 75 others on harvesting our newest crop: carrots. 

Spinach Seminar in Spain

More than 35 growers where present

This week our dealer Tozer Seeds will be hosting vegetable trials on their trial facility in Murcia, Spain. Among other vegetables they show our spinach varieties. Of course our sales reps Marcel and Sylvain are present to update Spanish growers about our latest developments in spinach seeds. 

Spinach Seminar
On February the 12th we invited growers to our Spinach Seminar. Marcel updated the growers about the developments in spinach around the world, Jim Correll - professor from the department of Plant Pathology, University of Arkansas, USA - gave the latest information about diseases in spinach. It was a very successful event and more than 35 growers where present.  

Curious to discover more about this event? Take a look at a short video from Marcel.

Snow Pop's in Flachau

Met alle collega’s in 3 meter sneeuw!

Snow POP's waren in Oostenrijk.

Heel veel skiën & net zo hard après skiën, nog meer ❄️❄️, rodelen, powder skiën, Salzburg city tour, arrensleetocht (met nog meer ❄️), sneeuw wandeltocht van Olympische proporties, Hüttenabend in stijl en nog veel meer! Moe en vrolijk allemaal weer heelhuids thuis en natuurlijk weer fris in de startblokken om onze zaden de wereld over te sturen.

Our Russian website is live!

To give our company a better visibility we have translated our website to Cyrillic. Also there is made a strong connection with our dealer in Russia, Kuban Seeds. This represent our long term partnership, as well our customers do know where to find information and where to purchase our seeds. 

Take a look at www.popvriendseeds.ru 

Spinach Field

In the south of the Netherlands

We received this beautiful picture of a spinach field in the south of the Netherlands. This company, called Laarakker, delivers around 140.000 tonnes of vegetables per year, such as spinach, beans, peas and carrots. This POP spinach ends up in - for example - a pack of spinach cubes from Iglo.

New catalogues online

Download our newest catalogues

Download via de links below our newest seed catalogues for technical information:

Spinach Baby Leaf
Spinach Processing
Spinach Bunching 
Swiss Chard
Bean
Red Beet
Sweet Corn

Demodagen Pop Vriend Seeds

In de toekomst van 5 naar 6 gewassen

Tholen – Onder de rook van het begin september geopende, uitgebreide zaadpakhuis van 2500 vierkante meter en de bijbehorende kantoren liggen de demovelden bij Pop Vriend Seeds op dinsdag 25 september klaar voor bezoek van over de hele wereld. In de kas is het een gezellige drukte. Kim Gieling, verantwoordelijk voor de marketing en communicatie bij het veredelings- en familiebedrijf, neemt ons tussen het organiseren van een pubquiz mee de velden in. Pubquiz? “Ja, eigenlijk een Popquiz”, lacht Kim. “Vlak na de open dagen nemen we al het personeel mee de velden in om ze daar allerlei leuke vragen voor te leggen.”

Het volledige artikel is hier te lezen op AGF.nl

Pop's pubquiz

Without a pub, but in the wind on the field

Pop’s Pub quiz! Without a pub, but in the wind on the field. After a great week, where customers from all over the world visited our Open Days, we went into the field with our staff. Rapidly info about our crops, with proffesional and fun explanation from René, Marnix, the Johan's and Marcel and with difficult questions from Kim and Henk. Who knows what is hanging on the string between the sticks? And how cool is it that we also work with drones? 

Gladys Congratulations with your first prize!

Specialisten in spinazieteelt

Pop Vriend Seeds wereldmarktleider nieuwe superfood. Top artikel in het NHD

Pop Vriend Seeds wereldmarktleider nieuwe superfood. 

Popeye The Sailorman putte er enorme kracht uit. Spinazie. Het gewas is herondekt als het nieuwe superfood. Pop Vriend in Andijk spint er garen bij. Specialisten in spinazie. Lean, mean, clean and green. Lees het hier hele artikel in het Noord Hollands Dagblad. 

Opening new warehouse

Finally! The expansion of our seed warehouse is officially in use.

Finally! The expansion of our seed warehouse is officially in use. Purchase and Facility Manager Frank Hollenberg supervised the construction and performed the opening, together with owners Lara Timmerman and Arwin Vriend. Local residents and partners in the construction industry enjoyed a festive lunch in our new hall, together with all our employees. Didn’t it look great!?