Un-beet-ably fresh

Red beet program

Un-beet-ably fresh

We started breeding this healthy crop eight years ago. For the fast growing fresh market we now successfully offer three varieties that combine high brix and strong tops. New varieties are on its way.

Trial and succeed

Accelerating resistance

Marnix de Kroon, breeder at Pop Vriend Seeds: ‘We’ve accelerated disease resistance significantly by implementing innovative techniques we developed with our mother company KWS.’