Swiss chard

Red beet

Pop Vriend Sweet Corn

'25 years in sweet corn has made us one of the main players in processing hybrids'

Sylvain Castaignos
Area Sales Manager

Sweet and tasty

'Many of the high end parties in the processing market, like Bonduelle and Iglo, choose our sweet corn varieties. They do so because we have several varieties which are the standard in their planting slot. Our varieties Royalty and Noa are two examples.

In sweet corn, our approach is a little different than with the other crops. For sweet corn, the breeding is conducted by our long-term partner Crookham Company, located in the United States. We have been their European partner for decades, which has resulted in being one of the key players in the processing market. In fact, the relationship has evolved over time, and we are much more than a distributor. We cooperate closely with Crookham Company on breeding issues, and handle the trial fields in, for instance, my home country France, and Hungary and Russia. Excellent disease resistance is what distinguishes our sweet corn varieties from others. Currently, we are expanding in fresh market solutions.'

Sylvain Castaignos
Area Sales Manager
+33 644 191 530