René van Meijel
Area Sales Manager
'The market for Red Beet is growing rapidly, not in the least because of the wholesome traits attributed to this colorful crop. We started breeding about five years ago and have since developed three competitive varieties. Breeding for excellent taste, high brix, and strong tops are the key words for our Red Beet expert Marnix de Kroon, who is also in charge of our Swiss Chard breeding program. Our beets are attractive and successful, so maybe that’s why Marnix named them after movie stars ;-). Currently, our focus is research on the development and optimizing of mono germ varieties.'